Howdy!

An English major turned marketing technologist, I’ve always been drawn to the power of storytelling. Systems, like stories, need structure, flow, and clarity to work.

That mindset led me into the world of MarTech, automation and marketing ops, where I quickly found my niche:
📍 Bringing order to chaos – untangling messy workflows and turning them into scalable systems.
📍 Building alignment across teams – translating between IT, Sales, and Marketing so everyone works better together.
📍 Making marketing technology actually work – because tools should make life easier, not harder.

I’ve led marketing technology and operations at startup and enterprise companies were I help teams build smarter systems, optimize processes and get the most out of their tech stacks. Whether it’s deploying a new automation platform, improving cross-team collaboration, or rethinking how marketing and sales use intent data, I focus on solutions that don’t just work, they make work better.

What Drives Me?

At the end of the day, my mission is simple: bring clarity to complexity, joy to projects and strategy to operations.

That means making MarTech and MOps more efficient, human, and enjoyable. When your systems run smoothly, your team can actually focus on the beauty of life.

When I’m not optimizing marketing operations, you’ll probably find me on the trails, at a brewery, or brainstorming my next “how this could be better” idea. Because great ideas happen outside. 🍻

Let’s build better marketing together.