Selected Work
Case Studies
Real problems. Structured approaches. Outcomes I can speak to directly.
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Post-Merger Global Marketing Automation and Web Consolidation
Standardized AEM, Pardot and Salesforce across 7 regions post-acquisition, cutting asset creation time 70% and shortening go-to-market timelines by two weeks.
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Building a Delivery Operating Model for a Marketing Technology Team
Designed and implemented an end-to-end SDLC, QA gates, Jira standards, RCA process and story pointing framework, cutting planning cycle time 30% and lifting SLA adherence 35%.
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Building a Marketing Data Foundation from Scratch
Designed and led a unified marketing data layer for a mid-market SaaS company, giving the team attribution, lifecycle reporting and reliable segmentation.