Selected Work
Case Studies
Real problems. Structured approaches. Outcomes I can speak to directly.
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Post-Merger Global Marketing Automation and Web Consolidation
Standardized AEM, Pardot, and Salesforce across 8 regions post-acquisition — cutting campaign deployment time by 62% and improving MQL-to-SQL conversion by 17% over 12 months.
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Building a Delivery Operating Model for a Marketing Technology Team
Designed and implemented an end-to-end SDLC, QA gates, Jira standards, RCA process, and story pointing framework — reducing post-release defects 40% and improving sprint commitment accuracy 3×.
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Building a Marketing Data Foundation from Scratch
Designed and led the implementation of a unified marketing data layer for a mid-market SaaS company — enabling attribution, lifecycle reporting, and reliable segmentation for the first time.