01 — Intro

Kyle
Baudour

Senior Marketing Technology Manager

I work in the space between what marketing wants and what the tools can actually do.

Marketing operations and technology, hands-on. I build the stack, the data and the automation that turn a marketing idea into something that ships and something you can measure. Then I document it and hand it over so it runs without me.

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Kyle Baudour, Senior Marketing Technology Manager

02 — Who I Am

"I do my best work when the problem is real, the constraints are honest, and the team is aligned on what good looks like."

I have spent close to a decade in the seat between what marketing wants to build, what sales needs to see and what IT can actually deliver. That seat is where the real work happens. I architect MarTech stacks. I design the lead lifecycle and attribution systems underneath them. I build the AI workflows that take the busywork off the team.

Not the most polished stack wins. The most structured one does. I have watched it play out in every system I have touched, and it comes down to one thing: build the foundation right and everything on top of it gets easier.

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Kyle and his dog at a mountain overlook

03 — Focus

  • → MarTech architecture and stack ownership. I run the whole stack, not one corner of it.
  • → Lead lifecycle, scoring and attribution. The plumbing that connects a click to a closed deal.
  • → AI workflows and automation. Practical builds with Claude and OpenAI that give the team its time back.
  • → Data governance. Clean, defined data is what makes everything else, personalization included, actually work.

04 — Writing

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05 — Selected Work

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