Kyle
Baudour
Marketing Technology
Calm structure for complex
technical work.
Specializing in Marketing Technology and Marketing Operations where the path isn't mapped yet. Director-level experience building systems, teams, and programs at scale.
02 — Who I Am
"I do my best work when the problem is real, the constraints are honest, and the team is aligned on what good looks like."
I'm a senior Marketing Technology leader who builds the systems that let marketing organizations operate with clarity. My work sits at the intersection of strategy and execution — where the org chart says "marketing" but the work looks more like engineering.
More about me →
03 — Focus
- → Marketing Technology Strategy
- → MarTech Stack Architecture
- → Marketing Data & Attribution
- → Lifecycle & Automation Programs
- → Cross-Functional Systems Design
- → Vendor Evaluation & Governance
05 — Selected Work
All Work →-
Post-Merger Global Marketing Automation and Web Consolidation
Standardized AEM, Pardot, and Salesforce across 8 regions post-acquisition — cutting campaign deployment time by 62% and improving MQL-to-SQL conversion by 17% over 12 months.
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Building a Delivery Operating Model for a Marketing Technology Team
Designed and implemented an end-to-end SDLC, QA gates, Jira standards, RCA process, and story pointing framework — reducing post-release defects 40% and improving sprint commitment accuracy 3×.
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Building a Marketing Data Foundation from Scratch
Designed and led the implementation of a unified marketing data layer for a mid-market SaaS company — enabling attribution, lifecycle reporting, and reliable segmentation for the first time.