Writing
Notes on Marketing Technology, systems thinking, and the work of building things that last.
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I Move Fast. Here's What Keeps Up.
How I use Claude connected to Notion via MCP to keep my personal knowledge system organized without friction — even when ideas hit mid-run.
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Why I Set Up Google Tag Manager Before I Tracked a Single Visit
How Claude Code handled GTM and GA4 setup on an Astro site, and why GTM-first is the right default no matter how your site was built.
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Politeness Won't Fix Your AI Problem
Why prompt engineering is about structure, not manners — and the 5 operational disciplines that actually produce consistent AI output.