Writing
Notes on Marketing Technology, systems thinking, and the work of building things that last.
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Your Open Rate Didn't Break. Your Operating System Did.
Open rate stopped being reliable years ago. The problem isn't the metric. It's everything that quietly fed off it. A field report from inside the rebuild.
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Your AI Doesn't Know Where the Olive Oil Is
Every AI session starts cold unless you build the setup that makes it yours. Here's what that looks like and how to do it in an afternoon.
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I Move Fast. Here's What Keeps Up.
How I use Claude connected to Notion via MCP to keep my personal knowledge system organized without friction — even when ideas hit mid-run.
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Why I Set Up Google Tag Manager Before I Tracked a Single Visit
How Claude Code handled GTM and GA4 setup on an Astro site, and why GTM-first is the right default no matter how your site was built.
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Politeness Won't Fix Your AI Problem
Why prompt engineering is about structure, not manners — and the 5 operational disciplines that actually produce consistent AI output.